ColorFit – Shop Clothes That Suit Your Skin Tone

Overview

STOP GUESSING WHICH COLOURS ACTUALLY LOOK GOOD ON YOU That shirt/top looked amazing on the model — but the model was fair, studio-lit, and probably nothing like you. The exact same colour can glow on one person and wash out another, because what flatters you depends on YOUR skin's undertone and depth. ColorFit fixes that. Take one selfie, and as you shop on Myntra, Amazon India, Flipkart and Ajio, it quietly points out the clothes whose colours genuinely suit you — and gently flags the ones that will fight your complexion. Think of it as a personal colour analyst sitting beside you while you browse. ────────────────────────── HOW IT WORKS — 3 simple steps ────────────────────────── 1) TAKE ONE SELFIE (or upload a photo) ColorFit reads your natural colouring and builds your personal colour profile: your undertone (warm / cool / neutral), your depth (light / medium / deep), and a palette of the specific shades that make you look your best. It takes a few seconds and you only do it once. Your photo is used only to build this profile — it is processed in memory and never stored. 2) SHOP NORMALLY Browse any supported store the way you already do. ColorFit works in the background and, on each product, shows a clear signal: • a green border + a 0–10 match score on items that suit your colouring • a small "great match" tray that gathers its few most confident picks for you • a subtle marker on shades that tend to clash with your skin tone You don't change anything about how you shop — the guidance just appears where you're already looking. 3) UNDERSTAND & SAVE Tap any pick to see WHY it works for you. Heart the pieces you love to collect them in one place — across all four stores — so you can come back to them later. ────────────────────────── WHY COLORFIT IS DIFFERENT ────────────────────────── • REAL COLOUR SCIENCE, not a keyword filter. ColorFit measures true perceptual colour distance (the CIEDE2000 standard used by colour professionals) between a garment's actual colour and your personal palette. It understands undertone, depth and chroma — not just "is it blue?" • HONESTLY SELECTIVE. It will not drown every product in green ticks. A handful of confident picks you can trust beats a sea of "maybe." If ColorFit highlights something, it means it. • IT UNDERSTANDS REAL CLOTHES. Solids, stripes, checks and prints are judged differently, and it's honest about loud prints where colour matters less. It only scores face-adjacent clothing (tops, shirts, kurtas, dresses) — where colour near your face actually matters — and stays quiet on shoes, bags and bottoms, where it wouldn't help. • BUILT FOR INDIA. Tuned for the full range of Indian skin tones, with a colour vocabulary that includes haldi, rust, wine, indigo, olive and mustard — not just generic Western "seasons." • PERSONAL TO YOU. You can fine-tune your analysis (undertone, depth, and more) any time, set your preferences (who you're shopping for, fit), and keep a profile that genuinely reflects you. ────────────────────────── WHAT YOU GET ────────────────────────── • A personal colour profile with the palette of shades that flatter you • Live, on-page match scores while you shop — no extra clicks • A curated tray of your strongest picks on every listing page • One saved list that works across Myntra, Amazon, Flipkart and Ajio • A "recently viewed" history of the pieces ColorFit flagged for you • Plain-English reasons for every recommendation ────────────────────────── YOUR PRIVACY COMES FIRST ────────────────────────── • Your selfie is sent only to build your colour profile — processed in memory, never stored, never sold. • Your colour profile, preferences and saved items live on YOUR device (Chrome local storage). We don't keep them on a server. • No account, no login. We never collect your name, email or payment details, and we don't track what you buy or your general browsing. • We use anonymous, opt-out usage analytics (which features people use) to improve the product — tied only to a random device ID, never to your identity, and never including your selfie or profile. You can switch it off in Settings. ────────────────────────── SUPPORTED STORES ────────────────────────── Myntra · Amazon India · Flipkart · Ajio (More stores coming — tell us where you'd like ColorFit next.) ────────────────────────── WHO IT'S FOR ────────────────────────── Anyone who has ever bought something online that looked great in the photo and disappointing in the mirror. If you want to shop with more confidence and stop returning clothes that just don't suit you, ColorFit is for you. Take one selfie. Shop with confidence. ColorFit shows you the clothes that were made for your colours.