Best Google Ads Match Type Helper™ Alternatives in 2026

About Google Ads Match Type Helper™

Bulk-update match types on the keywords you add in Google Ads and now Microsoft Ads (Bing Ads). Google increasingly defaults new keywords to Broad match, whether you're adding new keywords, promoting matched search terms, or applying negatives. This slows down workflow and increases the chance of syntax errors. Microsoft Ads often defaults to Phrase match and has a cumbersome, multi-step selector to change the keyword match type. This extension brings back the bulk match type selector — and now works across Google Ads and Microsoft Ads. Follow these 4 steps: → Install our Match Type Helper Chrome extension. → Review matched search terms in Google Ads. → Choose your desired match type: exact, phrase, or broad. → Bulk change match types for all matched terms before adding. ░░░ Supported Screens (Google Ads + Microsoft Ads): ░░░ Google Ads ⦾ Adding Keywords from Insights and reports → Search terms ⦾ Adding Negative Keywords from Insights and reports → Search terms ⦾ Adding search keywords from Campaigns → Ad Groups ⦾ Adding Negative keywords from Campaigns → Ad Groups Microsoft Ads (New) ⦾ Adding Keywords from Search terms ⦾ Adding Negative Keywords from Search terms ⦾ Adding ...